Web publishing is a long term investment.
So what is a good website according to business purpose?
1. Traffic Growth
We know website cannot survive without traffic. Traffic growth means the popularity of your website increase. Adding new features and contents are essential for the growth. Look at Google and Yahoo, these companies keep to add new features.
Consistent traffic growth at one domain is always better than using multiple domains. Investing in multiple domains to maximize the revenue, it makes sense. However, you cannot manage too many domains (hundreds to thousands). It is because this strategy cannot add value to the "domain" - the "brand".
Don't overlook the branding effect. For long term success, the brand can help you to do a lot of things.
2. Revenue Growth
Without revenue, it is no point to invest in web publishing business. Maximize the revenue growth by employing different advertising models. Consistent growth of revenue, it means your site value keeps to increase.
3. Repeatable Management Model
It's tough to manage many websites. You need teammates. If the site relies on a lot of professional knowledge, it's very difficult to handover the project. Like blogging, it's difficult to ask the other guy to do it for you.
4. Reinvesting
You make $100 from your site but spend all bucks. You have no reserve to re-invest on your website. It means....your site cannot grow fast.
Keep some reserves for the growth of the site.Labels: understand the whole picture |
