|
| The Death of Search Engine Spammer |
| Monday, April 30, 2007 |
 The pure "Blackhat" strategy of site building dies, if not, it's close to be.
What is blackhat site building strategy?
The webmaster uses machinery ways to generate tons of web pages with basic SEO optimization factors. The machine is called web page generator.
What is internet?
The function of the internet is for communication. What did you do in the first time of internet connection? Get an email account or download instant messenger?
Yep. You want to talk to your friends via internet. It's communication.
After some time, web pages came to the world. People started to spread their messages by using the websites. From the webmaster to the visitor, it is "one-way" communication.
Later, the forum-kind or message board type websites came. People used this method to communicate with the others. Since you can talk to multi-users in one place, we called it as "multi-way" communication.
If your website can faciliate 'communication', most likely the traffic volume will not be bad.
Website controls your behaviour
 How many times do you check email everyday? 2 or 3...
How many of you use Yahoo, Gmail or Hotmail?
The email message is on the website, the part of the content of the website. You expect new email (content) comes many times in one day. So you return to the websites few times a day. Similar idea works in the forum-type website.
Bingo! Your behaviour is controled by the website. You are the direct and return visitor.
That's why...that website traffic is very good.
Why does Blackhat Website die?
 It's always good to generate tons of the traffic volume from the search engine. However, have you thought about how to bring the visitors back to your websites? Or just hit and run?
Generating tons of search engine traffic, people come and then go away...and go away forever.
Think about it....If a website doesn't have any loyal visitor, is it still a long term business?
Imagine, one day Google bans your website, then all your traffic disappears..Definitely you can build a new site everyday, generate tons of the pages every day.....
Right now, Google and Yahoo are super smart. They change the formula and filter out the blackhat websites.
If the visitor comes to your website without going to the search engine, then you are successful. People can come to your site by direct and referral access.
Indeed, search engine traffic is just a small portion of traffic source on the internet.
In February, there are around 10 billion queries to the search engines every month. As far as we know, 75% of the queries come to the top 1000 websites in the world. However, there are around 100 million websites right now.
This means, 99.9% website competes for this 25% query of search engine. WOW! How it is NOT cost effective!
There are still many ways to generate 1st time traffic for a new website. SEO for search engine traffic is good, but it's not everything.
 Blackhat website violates the aim of internet?
Remember that internet is for communication. Blackhat website is always blocking the communication between the real communities on the internet.
We cannot say "Blackhat" is bad strategy, however it will be filtered out by this natural environment very soon. It's natural selection.
We're discussing this topic in our forum.Labels: traffic generation |
posted by Kelvin Hui @ 2:39 PM  |
|
|
|
| Talk in Sabah Malaysia in July 2007 |
|
 I am going to give several talks in Sabah, Malaysia around July.
Wow...Sabah is a very famous and beautiful place that I really want to visit :-)
Our talk will be held at The University Malaysia Sabah and Chinese Chamber of Commerce. Basically, our topics will cover as below:
1. How to improve their websites
2. How to get more traffic
3. How to get more transaction
4. How to promote their sites via Joint Ventures, Affiliate Program, Adwords, Google, Search Engines, key words etc.
In our presentation, we try to put more contents related to the tourism business and its related operation strategies like market development..etc.
To keep tracking with this event, please go to our forum.Labels: general |
| posted by Kelvin Hui @ 2:08 PM |
|
|
|
| It's time to rethink about your revenue model - Part 1 |
|
 Since late 2006, we can see most Adsense revenues of many web publishers dropped a lot (from 20%-50% and even more). There are some hints. First, more new Adsense publishers join the game. They may be from Asia like China, South East Asia, Africa and South America. More people jump into the game and share the same size of biscuit. Now the advertisments have more exposure due to the rising amount of content providers. Indeed, the growth rate of the number of the advertiser is not as high as the publisher....so what happens? > The exposure of the ad is higher > Advertiser is easier to get the click > Less cost per click > Publisher: less earning per click It's time to think about your revenue model. If you are from U.S., Yahoo Publisher Program can produce benefit to your revenue because this program limits to US Publisher only. Definitely, depending on the target group of your website, right affiliate (or associate) program may be a good revenue source to your website. ....continue... This topic is discussed in the forum. Labels: become advanced, revenue optimization |
| posted by Kelvin Hui @ 1:04 PM |
|
|
|
| Charity Talk in Rangsit University, Thailand |
|
Labels: general |
| posted by Kelvin Hui @ 12:07 PM |
|
|
|
| Kelvin's blog is re-activated on 30 April 2007 |
|
After 6 months, I have taken a good rest and re-built my business on the right track.
It's time to share my thought again.
Instead of "traffic generation" alone, I will put more effort and focus on the subject "business startup" for our industry web publishing.
As a owner of a venture capital firm and web publishing studio, I do believe some of my experience will help you to understand the truth of starting a business.Labels: general |
| posted by Kelvin Hui @ 11:40 AM |
|
|
|
|
| About Kelvin Hui |
|
Name: Kelvin Hui
About Me: I.T. Skinhead
See my complete profile
Name: Apisith Chawla
About Me: Owner of the online
silver jewelry store, &
friend of Kelvin Hui
|
| Previous Post |
|
| Archives |
|
|
| Networks |
|
|
| Powered by |
  |
|
