Archive for the ‘News’ Category

Too many choices?

Sunday, June 14th, 2009

I always face difficulties to manage the opportunities in front of me.  Honestly I don’t need a lot of choices to make a big thing.

I struggle whether I give commercial public speech in the coming future. Normally I prefer not to consider any project out of the core business model. It makes us focus. Seminar-type sales event is not the part of my model. I personally don’t endorse such kind of model.

However the fact tells me I can build many new personal connections in the event. It is critical for the growth of my business.

OK. We know there is no perfect decision. You take this so you must give up something.

I’m still thinking…and thinking.

Be Consistent

Wednesday, June 10th, 2009

Consistently taking action is the most important part to run a business, at least it’s true to me.

I have no such ’sure-fire strategy’ and ‘hit & run business model’ in my career. So I need to build a foundation from zero, operate different project models, evaluate the performance and plan the next action.

It’s not interesting. At least my characters let me feel the operation is not interesting.

I build a team. They execute the plan consistently. I can evaluate the performance and make a plain and simple decision in the right time.

hmm…..even if my project is not charming in front of most people, in fact most of them are the real long-term cash machine.

How much does the website visitor worth in cash?

Friday, May 29th, 2009

I call it “Return on Visitor (ROV)”.

It is not a popular term in this industry but very common in my studio.

ROV is used to measure the value of each website visitor. I use the no. of “Effective Visit” as the benchmark of the traffic.

Effective Visit = Total Unique Visitors x Bounce Rate

Bounce rate is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.

Higher the bounce rate, less welcome content of the website is OR the website cannot attract the targeted visitors effectively.

Supposed my site has 10,000 unique visitors. Bounce rate is 50%. Then effective visit is 5,000.

Supposed the website generates around US$5,000 revenue from the effective visit above. So we can see the ROV is “1″ - Each visitor generates US$1 per visit.

This ROV is the most critical number to measure the value of the website operation model.

1. Supposed you know the “cost” per visit (ROC), then ROV - ROC = Net value per visit. OK..you know your website model is profitable or not.

2. Supposed I’m going to use “Adwords” to promote my website/products. I know my site ROV is US$1. The ROV of Adwords is US$1.5. Then I know it is not a good business decision to pay Adwords for advertising.

ROV is a core parameter which we optimize our website operation model including content, traffic and revenue.

If you are not comfortable with such numbers, I suggest you stop doing any business.

Roundtable on tech-based creative industries

Tuesday, May 26th, 2009

Last week I received an invitation letter from a policy group in Hong Kong.

“I would like to invite you to a roundtable on 11 June to share views on how to drive the development of Hong Kong’s technology-based and creative industries.

In view of Hong Kong’s high cost base and the evolving global economy, we can no longer depend solely on traditional pillars. To broaden our economic structure and sustain our economic growth, Hong Kong must boost technology-based creative industries (in the broad sense – not confined to manufacturing industries).

The success of the most high-value added creative industries often requires a combination of culture and technology. For years, local small and medium enterprises (SMEs) have been striving hard to develop new products based on innovation and technology despite countless obstacles. Hong Kong has great potential in various areas including digital entertainment, communication technological applications and data center services, but support from the government has been inadequate. Some members of the technology sector have mentioned that tax relief for research and development would be helpful. Some have reflected that support for intellectual property (IP) management and commercialization has to be enhanced.

The government has proposed the setting up of CreateHK dedicated to the development of creative industries. Views of the industries are crucial to developing a new economic strategy. It is time for us to take stock of our strengths and draw up a wish list which we could pursue with the government. I would like to invite you to the roundtable to discuss:

(1) what technology-based services and products Hong Kong has a competitive edge in providing;

(2) what facilities and policies are needed; and

(3) how to provide incentives for IP creation and enhance support for IP management and commercialization.”

Personally I am neutral to such kind of policy.

(1) what technology-based services and products Hong Kong has a competitive edge in providing;” This question is too funny! I dunno how the guys can give you a solid answer. The simpliest answer is….please check any global brands of the technology products are “made in Hong Kong”. If “NO”, then next question is….how can the people commericalize a research project into a product? It’s a very difficult to do that. Honestly I personally think this question should come from an investor or entrepreneurs instead of a policy group. “Hong Kong has a competitive edge in providing” If Hong Kong has already had such advantages, this product would have come without your notification.

“…(2) what facilities and policies are needed; and…” Lower tax rate. But it cannot help a lot. Coz most startup companies (regardless of industry) keep losing money. Since they lose money, they don’t need to pay tax in Hong Kong.

“…(3) how to provide incentives for IP creation and enhance support for IP management and commercialization…..” The government (Sir Donald Tsang) should understand how to respect the brand of “Made in Hong Kong”. Second, it’s a very common character of Hong Kong people - seeking for quick money and fast result. You can find this character in the top executives of Hong Kong government easily. I cannot believe Hong Kong can develop a well-structure technology industry herself.

Low leverage, unrepeatable and not consistent

Tuesday, May 26th, 2009

I’ve had a series of exciting projects many years ago. They were profitable in few months and less than 1 year. This meant you could make 6 figures USD within a short period. But they were not easy money.

The models above are good or not, it’s solely your preference.

My comment is: low leverage, unrepeatable and not consistent.


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