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| Why so many startups fail? |
| Friday, September 21, 2007 |
Many website startups fail because they have a wrong approach to this subject.
1. Copy the model of the giant websites
Assume you get the web script (PHP or ASP or anything else) and good servers exactly same as MySpace.com. Can you get the same success like this giant website?
It’s not a wise decision to offer the web features similar to the big sites. The big guy has the strong user database. The users have already adapted these features, and build their own social connections inside the website.
Do you think the users will leave that site and come to your site?
Here is an exception. If you have the site with the scale similar to YouTube.com, then you can consider offering the features similar to MySpace.com. At least you have already had a strong user database to fight against MySpace.com.
2. Offer too many features during startup
The definition of a community site is a website offers the “communication features” for the visitors/users. Communication is the goal why internet comes to the world.
To pitch a community website, it depends on how unique your website feature is.
Many popular websites start from only 1 feature. E.g. YouTube.com – it offers free video upload and sharing. MyBlogLog.com – Build connections with the other bloggers. Del.icio.us – Bookmark the websites.
It is easy to understand why they do this. You never know the outcomes of your new website. If it is hot, then we add more features. If it is not doing well, then we adjust the features. So you don’t need to invest too much on an uncertain investment.
3. Not compatible with the other big websites
If your feature is compatible with the big websites, you have advantages in traffic generation.
E.g. YouTube.com – you can output the “embedded code” and put it to any kind of website. It means you share your traffic with YouTube.
E.g. MyBlogLog.com – you can output the mybloglog javascript and put to a blog site. Your blog readers can see the photos of the others. What do they do? Click it!
It’s a way for borrowing traffic. If you site don’t have this function, I don’t think it will become hot.
4. Lack of global vision
Too many websites are developed based on English. Sadly, English is popular but it doesn’t mean everyone can speak and read without problem.
Don’t trust the “people” say you can sell the products anywhere in the world. They are liars.
On the internet world, our markets are classified according to languages instead of countries.
1. Japan – 90% people cannot read and speak English properly.
2. China – 98% traffic go to Chinese websites only.
3. India – 80% prefer Hindi websites
4. Brazil – Portuguese, not 100%...but almost 99%.
5. South Korea – 95% Korean only.
…….except US, UK, Canada, South East Asia like Singapore and Malaysia, most of the internet population cannot speak and write English very well. E.g. France, they don’t respect you if you speak English in front of them.
To develop a community website with more than 1 language, it is the key of the internet success.
5. Misunderstand the operation model of internet business
Don’t make me laugh. There is no 24/7 auto-run business. Many people scam that internet business can run automatically. In fact, it is not.
Otherwise, Yahoo doesn’t need to hire 10,000+ staff to work on the websites. Google, Baidu, Amazon….how many staff do they have?
If you want to build a big site, it does consume your time and effort. Like my studio, our office hour is from 10:00am to 6:00pm. 5 days work. We have the studios in Hong Kong, Japan, India and Thailand. We are going to set up a new one in Mainland China. You can see…..24/7…automatic….it doesn’t make sense.
Quick money? This community site model can bring you big money if you work properly. Honestly community site grows slowly….at least you need to wait 4 to 6 months to see small results.Labels: your first step |
posted by Kelvin Hui @ 12:32 PM  |
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| Your First Step |
| Wednesday, July 11, 2007 |
 Your First Step
This web publishing business is too attractive, you want to try, right?
OK! You would imagine whether Kelvin Hui can offer you a sure-fire guide to you?
My answer is "Yes" and "No".
For this web publishing, it can be an art or science. Before you want to build your own "MySpace" or "YouTube", I suggest you to learn how to walk.
1. Be comfortable to build a website
It's the most difficult part in the whole experience. Not many webmasters really like to build the websites. They don't like what they are doing.
I think you have similar experience. You are not comfortable when you solve a "new problem" and handle a "new task". Compared to the old task, you are quite confident because of "adaptatoin".
It's like you move to another country. You adapt the new culture, food and living style.
Similar to website building, you adapt the new process ever in your life. During the start, maybe you don't like the programming code, complicated web functions, control the server...etc, and even you don't like to write anything on the website.
It's normal. Very normal. It's because you are adapting a new living environment. You live with the website.
To make sure you can adapt the process easily, I suggest you to....
2. Start from Small
There is no special skill required to build a website. I mean a small website. If you needed "Amazon-like" website, definitely you will face a lot of technical problems.
Starting from small, it doesn't mean your ability is not ok to afford it. Indeed, it is a process to adapt the new living style - living with your website (like your baby).
When the young teens and even your children can build a site by using Xanga, Blogger, Myspace...why you can say you "cannot"?
Using such services are free. No need to pay. You do what you like. What we want is to "adapt" the process.
OK! I can join this free service and get an account easily, then what should I do with that site?
3. Write What You Like
Only write what you are interested. Definitely you can make video and share the photo, it is fine. The writing process is to share what you know, you have and you like.
If you are not interested in that subject, basically you cannot write anything. Everyone is unique. I believe they have their own strength. You don't need to do any market research.
Just write what you like. Remember that our goal is to "adapt" the process.
A website is used to build connection. Without visitors, your website is not meaningful...so...
4. Find Your Audience
You want someone read your blog/site, post comment and return to see you every day.
The best method is to join the blog/site community like MyBlogLog.com and let the other people know you are around them.
To build connection with new friend, it is good to check another blog and leave comment.
Always remember that - a website is for communication, interaction and building relationship.
The no. of the visitors on your website depends on how you put effort to develop relationship.
You can find more blog posts on this website at the tag:
1. Your First Step
2. You can also move to the next topic of "The Path to Excellence" - Traffic GenerationLabels: path to excellence, your first step |
| posted by Kelvin Hui @ 10:33 AM |
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| Make Extra $100 Bucks Effortless? |
| Tuesday, July 03, 2007 |
 Maybe you are too busy to make 6 figure every month, then this post may not be for you.
I believe our wealth is an accumulation process. It grows step by step. Therefore, I am always serious at every penny (even $100 is good).
2 months ago, I apply a program which allows me to sell 'text links". Look at the graphic at left hand side, or scroll down to see the left hand side of this blog, you can find the text links like "Theater Tickets" and "Games".
Who are they?
They are my advertisers who referred by Text Link Ads.
I was not serious during applying this program, but....
Before I applied this program, honestly I was not quite confident on this kind of publishing program. You know, I have no idea how they refer advertisers to me. For the payout, since it is not a "pay per click" program, I don't know how it works.
TLA has done a great job
Within 1 week, TLA referred 2 advertisers to me. They put ads on my site based on a monthly subscription mode. I don't know how much they pay TLA, but in fact, I make $100 last month from this program. The most beautiful thing is.....
Text Link Ads pays me via Paypal (you can choose to get the payment by check) :-)
It's easy to apply this program..
If you have a blog site, then Text Link Ads is ideal to you. Simply applying the program by filling the form (international users are welcome, you know, I live in Hong Kong), then wait for 24 hours for approval process.
This program is very flexible. Even if you use free domain like blogspot.com, it is still ok. Also, it is free to signup, you lose nothing, right!
Enjoy this effortless $100 together!Labels: revenue optimization, your first step |
| posted by Kelvin Hui @ 6:07 PM |
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| You have a lot of money |
| Monday, June 11, 2007 |
You know, making money is different from having money.
My wife's sister, she earns less than USD$1000 per month from her job. After 5-year work, she "has" USD$20,000 in her bank account. We are quite sure that, her job is a low paid one. According to the standard in Hong Kong, it is very very low level.
How many of you have USD$20,000 cash in your bank account?
Definitely, if you can make a lot of money, you can generate wealth easier than my wife's sister. However, you still have nothing when you dunno how to manage your money.
Why can so many people make money carefully, but spend the money carelessly?
Managing your wealth is as important as making money. All the best companies in the world, they can protect their money very well.
Then how about you?Labels: your first step |
| posted by Kelvin Hui @ 1:43 PM |
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| Newbie Savior |
| Wednesday, May 23, 2007 |
I have always been receiving queries from newbies concerning typical questions like:
How should I start? What should I sell? I don’t have a product, but I don’t have money to hire a ghostwriter…I don’t have a list, how can I promote a product? e.t.c.
Well… Be honest, I find that many newbies buy many internet marketing courses while they keep asking these questions. I believe that none of them ever take actions. This is understandable as it is always not easy to step out of your comfort zone.
 I always believe that Business is a process of resource exchange. If you want to make money, you must put effort in return for money. However… a guy has violated this natural law. This guy is called Vince Tan, a recent pop-up internet marketing guru. He has set up an absolutely powerful turnkey system which enables EVERYONE to start making money, even for newbies who knows NOTHING about internet marketing.
For those who know me for a long time must know that I rarely promote other marketers’ products, especially a new pop-up star in the market, unless the product can really add value on my faithful readers.
One day, Vince reached my office number and requested me to promote his product. I firmly rejected him immediately and hanged up. However, he did not give up. He kept calling me to review his product.
Well… I did not want him to call me anymore and therefore took a look. I was really shocked by the complete turnkey system which he spent countless time to develop. This is definitely an All-In-One system which includes EVERYTHING which you need to start making money within a few MINUTES. For further details, please go and visit.Labels: your first step |
| posted by Kelvin Hui @ 4:58 PM |
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| Common problems for beginners in publishing business |
| Friday, May 18, 2007 |
 This is the 2nd week of Master Publisher Program. We have finally reviewed all assignment submitted by the students.
Students' performance is generally ok, but most of them have confusions between the linkage between website and human behaviour. Quite many of them think that a good website should have the following features: blog, forum, bla bla bla. Web features or we call Content Presentation, are just tools for information delivery. Purely content topic or web features cannot drive sustainable traffic while you have to think about the flow of actions when visitors come to your website. For example, if you have a team of army and very good weapons, does it mean that you can win the battle? Not necessarily, your strategy and execution plan would take heavy weight in this area. Labels: your first step |
| posted by Michael Shang @ 3:13 PM |
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| What a web publisher should learn? |
| Wednesday, November 01, 2006 |
Let's take an example - traffic generation.
There are many strategies including pay per click, email marketing, search engine marketing, community promotion..etc
Each of them is the big topic. It is non-sense to master all areas. However, I always suggest the beginners to take a look at all areas. Through this process, you can pick the right strategies for your own style.
For example, some of my friends are good at black-hat SEO. Many people think this strategy is bad. If this strategy can bring your money, why don't you give it up?
However, not many people can master this method. Some people cannot do well in black hat but they perform very well in white hat SEO. Some people don't like SEO but they are doing great in community traffic...
It is like you need to pick the right strategy which is suitable for you.
In our Adsense Coaching Club, we are going to show you a range of traffic generation method. Both of them are working great if you can master them.
Which strategy is your future weapon? Labels: your first step |
| posted by Kelvin Hui @ 1:20 PM |
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| Make it simplier - insight from an offline business |
| Monday, October 30, 2006 |
Let try to forget any internet business strategies. We look at how the offline business works around you. For example, the retailer shops around you....
There are 2 models.
Model 1: Product - oriented
Model 2: Traffic - oriented
Model 1:
The business owner has his own product to sell. So he will find the right location to set up his shop. Right locations means "targeted traffic". Once the shop is ready, he will focus on conversion - from traffic to sales.
For this model, right location is the most critical factor of success. The right location can bring you good traffic volume which is willing to buy from you.
This model is similar to internet product sellers in Clickbank.
Model 2:
The investor does not have any product. However he finds a place with good traffic, which many people are just looking for ....e.g. car accessories.
He has no idea about car accessories. So he plans to find a partner (or staff) to help him to deal with this part. He believes once the shop is ready, the traffic will flow to his shop and buy the products.
This is similar to web publishing business...at least for me. I find a good traffic source and then fit the product to this group.Labels: your first step |
| posted by Kelvin Hui @ 3:31 PM |
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| The last push of your website ranking |
| Thursday, October 05, 2006 |
The deadline of World SEO Championship 2006 is 20 October.
It's the last chance for you to put extra effort to boost your SERP of your website.
Final Ranking on 20 Oct 2006
1st Prize (The Highest Ranking) – US$4,000
2nd Prize (Second Highest Ranking) – US$2,000 3rd Prize (Third Highest ranking) – US$500
Labels: your first step |
| posted by Kelvin Hui @ 9:29 AM |
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| Build credibility in the forum |
| Tuesday, July 18, 2006 |
Rome is not built in a day.
Business relies on "trust".
If you want to have a lot of customers, I suggest you to build your credibility in the forum.
Why do I need to build credibility?
let me give you an example. I have outsourced the graphic design to a guy for 2 years. I knew this guy in a marketing forum. He always post messages and help the newbie to solve the designing problems.
I think this guy is really a pro. So I gave him a small project to test his ability.
After 2 years, he is still my favorite graphic designer. Multilingual Marketer, Brainstorm Generator, Viral Instigator, Videos Monthly....etc..all graphic designs come from him.
Not only he is in my shortlist, I also refer my friends to buy his services. Coz it is trust. I trust him and my friends trust my judgement.
This is credibility
How do you build credibility here?
1. help the members to solve problems. a lot of members post question and ask for help. It's time for you to give professional advice.
2. Post your articles. It is not necessary to find a question and answer it. You can post your experience or opinion on some events or latest news.
When more people see your name in this forum, they will trust you more.
Are you sure a lot of people seeing my name?
Our Publisher Forum will keep to launch the new games for our friends. World SEO Championship is one of them. We will have "open source publishing project" very soon. We guarantee we can create huge traffic volume to this site.
Go to Ambatch Publisher ForumLabels: your first step |
| posted by Kelvin Hui @ 1:52 PM |
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| Man, don't just focus on on-site optimization strategy |
| Sunday, July 16, 2006 |
This is my latest post in Publisher Forum:
*********************************************************
I have seen lot of players of World SEO Championship who just focus on onsite optimization.
Now you just look at keyword on the meta title of the page, file name, domain, keyword inside the content...
Do you think it is the whole story of SEO?
Actually, the role of offsite optimization plays a more important role than onsite one in SEO strategies. It is because no matter Google or Yahoo, they place more importance on this factor rather than the other issues.
What is offsite optmization? The idea is very simple. For example, I build a hyperlink pointing towards to your website. Then this hyperlink is your backward link (or backlink). It means, I vote to your website.
How Can Offsite Optimization Help You?
Check the full message in the Publisher Forum.Labels: your first step |
| posted by Kelvin Hui @ 10:25 PM |
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| Our site is higher than Google? |
| Thursday, July 13, 2006 |
Hey..it is not a joke.
Last May, my friend Kuruma Suzuki came to my Hong Kong office.
He showed me his Japanese Adsense site (it's the japanese version
of Joel Comm's Adsense Secrets). Kuruma is the reseller of
Joel's ebook in Japan. And now he is my strategic partner in
Japanese market.
To be a business partner, we need to trust each other. So I share
my ideas and experience how to improve the site ranking with
different strategies. My friend took action and applied my
strategies immediately.
After 2 months, it takes effect. My friend site
www.adsense-secrets.jp ranks No.1 for the keyword
"Adsense" in Yahoo Japan (hey Joel, you owe me
a drink!). I am not kidding!
I have shown the result in my SEO forum:
http://www.ambatch.com/forum/viewforum.php?f=29Labels: become advanced, your first step |
| posted by Kelvin Hui @ 8:11 PM |
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| How to Calculate Pagerank |
| Saturday, July 08, 2006 |
As a rough guide (assumuing there is an exponential factor of 10 between PR levels) you can say that PR levels need a certain amount of PR 'points' passed to them from other pages:
PR1 needs 1 'points'
PR2 needs 10 'points'
PR3 needs 100 'points'
PR4 needs 1000 'points'
PR5 needs 10000 'points'
9The exponential nature of PR explains why getting to PR 9 and 10 is so tricky)
PR 'points'given out by a page, again this is a simple example, can be roughly calculated by dividing the above values by the number of outbound links.
e.g. a PR3 with 20 links gives 5 'points' to each page, this would move a page with no other inbound links to a PR1
Assuming that the pages that you get links from have an average of 20 links you would need 20,000 links from PR2 sites to get to a PR5. Likewise 2,000 links from PR3 sites would be required.
The good news is that you would only need 2 such links from PR6 sites to make it to PR5.
There are many more factors to consider such as dampening, the actual PR of a page can be PR?.0 to?.99 and make links worth different amounts from what appears to be the same PR value etc.Labels: become advanced, your first step |
| posted by Kelvin Hui @ 2:02 PM |
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| Shortcut....Is it making any sense? |
| Saturday, July 01, 2006 |
Tomorrow I will attend an Adsense seminar. I won't speak there.....However my colleague Joey will speak in front of people.
I gave her several instructions today.
"Hey, most people sitting there are looking for short cut or so-called secrets. However it doesn't make any sense if they don't know what the FULL PATH is........."
 What does it mean?
If you don't know all the details about your path, how come you know the way you go is the shortcut?
It is very dangerous to run on the so-called shortcut before you understand everything. The problems are:
1. You don't know the completed business model
2. You don't know any solutions when you meet problems
3. You don't know how to create your own method
4. You don't know the pros and cons of your strategy
..........etc.
I can list out hundreds points here. However, I think you understand what I am talking about...Labels: become advanced, your first step |
| posted by Kelvin Hui @ 9:53 PM |
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| Follow Up Post: Why do you need backlinks? |
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After showing my previous article to my friends, they asked me why you don't mention the backlink can help the site ranking?
Basically, your site ranking (e.g. Google) depends on the competition between the sites instead of pagerank alone.
You know, keyword is the primary factor for the website competition. The websites compete for the higher ranking for a specific keyword. Their rankings depend on relevancy of off-site (backlink) and on-site (the keywords in the page) factor.
The sequence is like:
keyword > off-site > on-site
Pagerank is not everything. If it was everything, then Google would have ranked no.1 for any keywords like Yahoo, Hotmail...etc. Make sense?
For the off-site factor, yes, it is backlink. More websites link to you, your site will get advantage to rank higher.
For the on-site factor, definitely the surfers will click your link after they see the keywords on the "Title" & "Description" in SERPs.
There are tons of tips about backlink concepts and strategies, you can go to our backlink video section to find more details.Labels: become advanced, your first step |
| posted by Kelvin Hui @ 11:44 AM |
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| The value of backlink |
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I am now in Penang of Malaysia for fun and business.
You know, my team is working on a project Backlink Video. The aim of this project is to help beginners to understand what backlink is and how to build it properly.
Basically, we classify the backlinks into 2 types:
1. With pagerank value
2. Without pagerank value
#1. With Pagerank Value
This means the backlink can give you "pagerank value". Supposed the site backlinking to you with PR5, most likely your site will get PR3-4. It depends how many external sites are on this page. However, this kind of backlink may not give you very good traffic. For example, directory submission like Dmoz.org. If your website is listed in the directory, this means it will be listed in Google Directory too. But you cannot expect there are huge volume of traffic from these directories coz most people will not search information via them.
#2. Without pagerank value
This means the backlink will not add "pagerank" value to your site. However, it doesn't mean the backlink will not drive traffic to it.
For example, social bookmarking (someone called it Tag & Ping)
Recently, a scam spreads in the industry, by this strategy, you will get backlinks from PR5 or 6 pages easily and your site pagerank will be boosted....
Is it true?
Definitely not. You can view the 'source code' of the page e.g. del.icio.us. Let say http://del.icio.us/tag/taxonomies. You can find a tag 'ref=no follow' after the link you post to this site.
Definition of "ref=no follow"
nofollow indicates a behavior rather than a relationship from which the behavior should be inferred as appropriate for the useragent. rel values should be nouns that indicates what the resource being referenced is in relation to the source.
This means, the pagerank of your site will not be boosted.
HOWEVER, it doesn't mean this strategy is useless.
Since most surfers they visit websites by search engines and hyperlinks. Your site can still get good traffic from the backlinks in the social bookmarking sites (supposed you pick the right keywords with reasonable competition)
To learn more about backlink strategy, you can go to check backlink video.Labels: become advanced, your first step |
| posted by Kelvin Hui @ 11:12 AM |
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| A forum for exchanging ideas |
| Thursday, June 29, 2006 |
My guys are working on a forum (Ambatch Square or Ambatch2) for our customers and readers to exchange ideas. Surely you will get my feedbacks to your questions and opinions in this platform.
Ambatch2 is more tailor-made for the starters or newbies. I sincerely encourage our friends to ask and speak more. I hope we will grow together in this great forum.
Tomorrow I will attend an Adsense Publisher Workshop in Malaysia. After this trip, I hope this forum will be ready.Labels: become advanced, your first step |
| posted by Kelvin Hui @ 11:55 PM |
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| What is SEO? |
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 Do you really understand the concepts of SEO?
According to our experience, we summarize the concepts of SEO into 5 principles. These 5 principes are super easy to learn.........hey don't misunderstand "SEO IS A ROCKET SCIENCE". Try to use your common sense to study these topics..
I. Postulation: when will your website need SEO?
II. Define the purpose for your online business
III. Off-Site Optimization
IV. On-Site Optimization
V. Factors that control the traffic result
Hey.....my guys are making a video to demonstrate this concept. The video clip is free and available very soon.Labels: become advanced, your first step |
| posted by Kelvin Hui @ 11:06 AM |
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| Research on "Local Search" - if you cannot get the data from Overture |
| Tuesday, June 27, 2006 |
If your website focuses on "local market", it is quite difficult to estimate the traffic volume from search engine like yahoo or google especially when Overture cannot provide data to these countries e.g. Singapore or Malaysia.
This is a very dummy method you can try to estimate the traffic for a particular keyword in Google.
1. Open an Adwords account
2. Input the keyword
3. Select the targeted countries to display the "ad"
4. Use minimal bid e.g. $0.05 and set the budget less than $10
5. Spend 24 hours (if possible 7 days) to look at total number of impression
From the impression, you can see how many "searches' are for these keywords in Google. This data can be the daily (or weekly if you test it for 7 days) traffic for the keywords. However, I suggest you to start a 7-day test coz the daily traffic always varies from day to day.Labels: your first step |
| posted by Kelvin Hui @ 11:28 AM |
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| Look at your face when you check your Adsense account |
| Monday, June 26, 2006 |
Which one is similar to you?
Clip: http://www.teachgrid.com/in_print/books/emotions/Labels: your first step |
| posted by Kelvin Hui @ 4:12 PM |
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| Get a small success before the big one comes to you |
| Sunday, June 25, 2006 |
Is it non-sense to make $10K when you cannot make $1K right now?
Think again.
It is good to have a sequence of small success in your life. They accumulate, and become a big one finally.
I believe there is a relationship between success. From small success A to small success B...one by one..
When your Adsense earning is not more than 1K per month, please target to >$1K first. Your profit will accumulate like your success and happiness.Labels: your first step |
| posted by Kelvin Hui @ 2:25 PM |
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| Start internet business in foreign market. Case study: China |
| Saturday, June 24, 2006 |
Last week I attended the Internet Wealth Code seminar. I heard a very funny story.
An attendee asked one of the speakers about the possibilities to start online business like selling info-products in Chinese market. Is it possible?
The funniest part is...this speaker said "Yes, you can. Let see Baidu.com or sohu.com.."
 
If you were me, what did you think?
Definitely, if you have billion dollars in your bank account, you can start your own "baidu.com - the largest chinese search engine in the world". However, I wonder why you don't retire with billions dollars.
As far as I know from my research findings, I can see that it is quite non-profitable to sell info-product in mainland China. It is because "Copy Is Right". The local Chinese didn't know how to respect intellectual property....
However, it doesn't mean you cannot make money from this market.
Since early 2005, I saw the growth of publishing business in mainland China. Baidu.com, Sohu.com and QQ.com are the major PPC agents instead of Google Adsense. Most local Chinese marketers jumped to this business because this program is easier to understand compared to selling online, managing affiliate program or customer support. "Click and make money..." It's very easy to do.Labels: your first step |
| posted by Kelvin Hui @ 4:12 PM |
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| Internet Marketing at Local Level |
| Tuesday, June 20, 2006 |
Today I heard a story about internet marketing at local level....I love to share it with you..
"... At one of my favorite mens clothing stores, when you make your first purchase you're asked if you want to 'join the program'. It's painless. The clerk fills out your size information after you've been fitted, and all you have to do is fill in your address and email. You can tell when they talk about 'THE PROGRAM' that they think of it in capital letters, in quotes. I didn't have such lofty thoughts as I just assumed 'the program' was their permission marketing procedure.
It is their permission marketing program, but they execute well. Michael informed me when I joined 'the program' that they were in the middle of restructuring it. And when I started getting $5 printable coupons in my email addressed to 'Sir', I certainly didn't think much of current system.
So today I get an email, and I'm paraphrasing,
"Hello Dean, Michael, your personal consultant, has some special offers for you today'.
What followed was an assortment of clothing that was chosen based on my previous purchases. And then, the clincher, 'If you would like to purchase any of the following items, simply check the appropriate items and Michael will have them tailored, (if necessary) and ready for pickup the following business day by 2 pm.'
If you would like to speak with Michael, he can be reached at 555.1234. If you prefer, the items you select can be shipped directly to the address listed below if you purchase by credit card, or if you are traveling, the items can be shipped overnight anywhere in the continental U.S. for a small fee. Orders over XXX.XX, are shipped free.
Then, a small message from Michael,
'Hi Dean, I picked this assortment specifically for you, based on my current inventory and the specials my store is currently running. I appreciate your business and I've included a coupon code for XXX.XX off of your purchase. If you have any questions call me at the store, 555.1234, or my cell at 555.5678. I hope you enjoyed your trip to someplace USA'.
Now no one at this clothing store could have known about my last trip to somewhere USA except for Michael, as it was disclosed during conversation as I was being fitted.
For me, that's a perfect example of how local marketing using the World Wide Web should work. The originating email address was their corporate HQ. ....."
Is it the model you are working with? If not, please take a look, rethink and consider how to apply it to your existing model.Labels: your first step |
| posted by Kelvin Hui @ 11:25 PM |
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| Google Adsense - It's still an unproven science |
| Thursday, June 08, 2006 |
Adsense program is like an alternative medicine. It is not well proven by scientific method. We can face some good or bad situation without any reason. So I cannot say we have a proven scientific method to run Adsense business.
The below list was built from the tests and posts by many webmasters and my personal experience, it won't all work for every site. Test for yourself on a small scale and for long periods and find out for yourself what really works for your site.
1. Low CTR: Blend, put ads to heatzone, test colors, decrease # of ad units
2. Low EPC: Block MFA, decrease # of ad units, improve content topics, lookup SmartPricing
3. Earnings High Fluctuation: Try removing ads from low performance pages
4. Low Earnings: Build more content, get more visitors, see Low EPC, test AdLinks, test Referrals
5. Bad Targeting: Find & zap the offending keywords in your pages, lookup section targeting
6. Low Number of Visitors: Lookup SEO
7. Sudden surge in Traffic: Study stats, don't panic it's good news
8. Sudden surge in Clicks: Study stats, don't panic but inform Google if CTR is to the roof and all from few IPs
9. Clicked my own AD: Just don't do it again, if repeated inform Google
10. Can't Login: Check connection, wait 1 hour see if its reported already on WW, contact support
11. Low sense of security: Join the club, diversify with other networks, use alternate ads
12. Payment is late: Stop complaining, wait one month the contact Google
13. Statistics Stuck: Stop complaining, wait few hours, prepare for a click dump
14. How to find MFA: Lookup AdSense preview tool
15. Support did not reply: It takes time, contact them again if more than 2 weeks passed
16. Competitive Filter Full: Nothing can be done, check list for old or expired sites
17. I got banned: Send an appeal if honest, offer stats, move on
18. Where do I learn more: You are in the right place, just read a lot before posting a question
CTR= Click Through Ratio
EPC= Earnings per Click
Targeting= How ads are related to the content
MFA= Made for AdSense - a bad thing, pays low
SmartPricing= An enigma, look it up yourself
SEO= Search Engine Optimization
Labels: become advanced, your first step |
| posted by Kelvin Hui @ 10:13 PM |
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| SEO Game with Yahoo Japan |
| Monday, May 29, 2006 |
Lately we have done a small SEO campaign in Yahoo Japan with the japanese keywords アドセンス and Google アドセンス.
These keywords means "Pay Per Click" or "Google Adsense"..hehehe
Our listing is ranked at No.8 and No.10 respectively.
Take a look to these pics..
No.8: Google アドセンス.
No.10: アドセンス
 Labels: your first step |
| posted by Kelvin Hui @ 6:13 PM |
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| Yahoo Publisher Network - Earning Evaluation (May 2006) |
| Tuesday, May 23, 2006 |
 Compared to November 2005, the earning of May was a little bit higher.
However, the total impressions of May was at least double to the one in November.
It means.....the CTR and CPM dropped. It may be due to poor targeting of YPN server....
Poor ad targeting is the major problem of YPN. Up to now this problem hasn't be solved yet.....that's why it is still in the beta phrase.
Note: there is no PSA ad in YPN program....................more details..........Labels: your first step |
| posted by Kelvin Hui @ 12:19 PM |
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| Ms. Adsense - Emily Khoo (Ordinary House Wife) |
| Monday, May 22, 2006 |
Emily has made her blog and share her Adsense publishing ideas with every one.
Emily was interviewed in my office last month...too............
Sharing something with you...........
Last month I post 2 videos on my blog...
One is Patric Chan, and the other is Emily Khoo...
The download number of the video from Google Video is....
Professional Internet Marketer (1179) VS Ordinary House Wife (57672)
The statistic told us that people are more interested in "HOUSE WIFE".Labels: your first step |
| posted by Kelvin Hui @ 4:27 PM |
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| What is Publishing Business? |
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For the internet business, you can be:
1. Seller - you sell products
2. Affilaite - you refer someone to purchase a product and make commission
3. Publisher - you sell advertising spaces
Before mid-2003, "Seller" and "Affiliate" are the hottest position for the internet business participants. Right now it changes a little bit.
It seems that it is easier to start an internet business with the role "publisher".
To be a seller or affiliate, basically you need to focus on 1 or 2 niche when you start. Then you research product ideas, prepare content, build a list...etc. Obviously it is not easy for beginners.
To be a publisher, it is easier to start if you choose Adsense as your Advertiser. At least you don't need to research product ideas. You don't need to focus on 1-2 niches coz you can use millions keywords to diversify the sources of traffic and advertising revenue. :-).
Once you are an Adsense publisher, Google will send a spider to crawl your website content and study the potential advertisement for your website! How great it is...
Publishing Business - It is the hottest trend for internet business.
I don't need to predict. It is obviously a big and new trend.
You can make big or small in this publishing business. It depends on how you understand and operate this business.
The value of publisher is same as seller or affiliate. It is non-sense to say it is easier to be a good publisher than seller or affilaite. It depends on what your objective is.
Even if my company we diversify our incomes from selling, affiliate marketing and publishing, instead of just focusing on Adsense or YPN publishing. It is real healthy business model.Labels: your first step |
| posted by Kelvin Hui @ 1:55 PM |
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| Emily Khoo's Interview - From Zero to Professional |
| Wednesday, April 26, 2006 |
Who's Emily Khoo? You can say she is Mrs. Chan..or girl friend of Patric Chan. She started her Adsense publishing business with me since Jan 2006.
Labels: your first step |
| posted by Kelvin Hui @ 10:25 AM |
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| About Kelvin Hui |
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Name: Kelvin Hui
About Me: I.T. Skinhead
See my complete profile
Name: Apisith Chawla
About Me: Owner of the online
silver jewelry store, &
friend of Kelvin Hui
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